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Commercial Co-founder - Advertising Sales Background

London, UK

Description

24hourlondon is a brilliant new app media company allowing consumers to find and connect with venues and places open after 11pm. We already have 15k users on the platform!

Our mission is to re-monetise local news outlets so they can inform, educate and entertain. I believe that good local journalism is fundamental to the process of living in a modern democracy. Without well-funded local news, people are insufficiently well-informed to make good political choices.

We’re looking for a co-founder with a commercial background, ideally with advertising experience and contacts that will enable them to kickstart a revenue stream on a new form of advertising software. So this would be someone with imagination as well as experience.

We can offer up to 20% of our equity on a sliding scale + half of our advertising revenue for the first year, possibly longer. If and when we find investment there could also be a salary and if this cofounder knew potential angel investors with an interest in reversing the damage done to local news over the last 15 years, that would be ideal. We’re looking for someone UK based.

About the founder

I have been in journalism for 27 years, attending City university journalism department on a scholorship, starting at a regional paper in 1995 and moving quickly to freelancing at nationals. I’ve held long-term positions at the Telegraph, Times and Guardian. However, before I became a journalist I was also an ambulance worker, nurse and hospitality industry worker for long-ish periods. In addition I’m now also a published author (of a book of essays about Europe called Did David Hasselhoff End the Cold War?) a moderately successful blogger (about folk music and politics) and – a recent development – an investigative journalist, mainly about women’s health. This latter is an outcropping of my interest in getting to the bottom of complex problems, which is how 24hourlondon has become the thing that it is. We started by solving a simple problem – how to find late night bars, restaurants, pubs and clubs in London – and in trying to monetise ourselves have solved a much more complex one: how to monetise content in app form that is free at the point of download. This is also known – to my mind, at least, as “how to remonetise the local news industry”. I work hard, read a lot and am not easily intimidated.

Inspiration

I’m a problem solver, I have discovered. This begins with arriving at an understanding of which problems are worth solving and listening properly to the people who know more about them than you do, until this is no longer the case. When you listen actively and ask good questions, people want to tell you things. So when I went to an accelerator for 24hourlondon I found that by asking the right group of people – the managers and owners of our venues – what they want from the digital economy and getting an answer that intuitively made sense, I then knew what problem we had to solve. And it was: how to create footfall for businesses in the real world by digital means.

What inspires me? I believe that good local journalism is fundamental to the process of living in a modern democracy. Without well-funded local news, people are insufficiently well-informed to make good political choices. I believe that the slow death of local journalism over the last 15 years has made people less well-informed. And I want 24hourlondon’s advertising tech to be put to the best use I an think of: which is to re-monetise local news outlets so they can inform, educate and entertain.

Opportunity Highlights

  • Skills: Advertising sales
  • Experience: .
  • Language Requirements: English
  • Equity: At Least 5%
  • Weekly Hours: 16-24h

Company profile

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24 Hour London

https://24hourlondon.co.uk/

Elevator pitch :

24hourlondon is a brilliant new app media company allowing consumers to find and connect with venues and places open after 11pm. We already have 15k users on the platform!

Current stage :

MVP

Profit type :

Profit

Inspiration :

I've spent many years turning over the logic problem that is the re-monetisation of the publishing industry

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